Heaven Spot
Overview
Once a stalled luxury development in the center of Downtown LA, the Graffiti Towers have stood vacant for years. Recently, local artists have transformed the abandoned site into a dynamic symbol of LA’s creative spirit and cultural identity.
Now, the tower’s 27 floors are being reimagined as the foundation for a vertical festival unlike any other—one that embraces the building’s full height to deliver a truly immersive experience.
TEAM
CD // Mateo Garcia
UI/UX // Prim Boonyachai
Product Designer // Elle A.
Designer // Jocellin Cruz
Designer // Hannah Kim
Designer // Michael Santos
ROLE
Graphic Designer
Campaign Designer
Illustrator/Animator
tools
Adobe Photoshop
Adobe AfterEffects
Procreate
WHY HEAVEN SPOT?
FESTIVAL WRISTBANDS
Inspired by kandi culture, our next-gen festival wristband blends customizable, rave-style charms with NFC technology—giving you easy access to events and letting you trade songs with a simple tap, just like swapping beads on the dance floor.
3 REALMS, 3 STAGES
Attendees are invited to traverse through the different realms of HEAVEN SPOT. Realms are located on different floors and vary from music stages, to community centers, and art installations.
IMMERSIVE REALM ELEVATORS
As the elevator rises, you're surrounded by floor-to-ceiling projections — portals between the realms.
