Heaven Spot
Overview
Once a stalled luxury development in the center of Downtown LA, the Graffiti Towers have stood vacant for years. Recently, local artists have transformed the abandoned site into a dynamic symbol of LA’s creative spirit and cultural identity.
Now, the tower’s 27 floors are being reimagined as the foundation for a vertical festival unlike any other—one that embraces the building’s full height to deliver a truly immersive experience.
TEAM
CD — Mateo Garcia
UI/UX — Prim Boonyachai
Product Designer — Elle A.
Designer — Jocellin Cruz
Designer — Hannah Kim
Designer — Michael Santos
ROLE
Graphic Designer
Campaign Designer
Illustrator/Animator
tools
Adobe Photoshop
Adobe AfterEffects
Procreate
WHY HEAVEN SPOT?
FESTIVAL WRISTBANDS
Inspired by kandi culture, our next-gen festival wristband blends customizable, rave-style charms with NFC technology—giving you easy access to events and letting you trade songs with a simple tap, just like swapping beads on the dance floor.
FOUNDING PILLARS
BOUNDLESSLY CREATIVE
Realms vary in visual identity and artistic style while maintaining brand typography.
PLAYFULLY MISCHIEVOUS
All visual designs, art, assets, and characters are rooted in a sense of playfulness.
CONFIDENTLY COLORFUL
Color choices are bright and unapologetic, always instilling a sense of joy.
COLOR PALETTE
HEAVEN SPOT's primary colors are bright and vibrant, showcasing our dedication to creating diverse blissful experiences. Gradients are used in compliment to specific stages and logo variations.
LOGO
A playful manifestation of our core values.
LOGO VARIATIONS
Different stages and spaces of the event exhibit different logos.
VISUAL GUIDELINES
Imagery should always adhere to the main pillars and be rooted in playfulness.
PHOTO
Tasteful photography filled with color and atmospheric lighting. Avoid using non-candid photography.
ILLUSTRATION
Most official illustrations should appear in isometric perspective and/or hint toward graffiti culture.
VIDEO
Narratives should lean heavenly on humor and shot the same as photography.
3 REALMS, 3 STAGES
Attendees are invited to traverse through the different realms of HEAVEN SPOT. Realms are located on different floors and vary from music stages, to community centers, and art installations.
IMMERSIVE REALM ELEVATORS
As the elevator rises, you're surrounded by floor-to-ceiling projections — portals between the realms.
